IT'S A
FACT
it means something
to know
We provide our clients with the critical knowledge they need to make informed decisions and drive meaningful discussions
THE RESEARCH AGENCY TRUSTED BY LARGE BRANDS AND PUBLIC INSTITUTIONS
OUR
SERVICES
We are knowledge-creators and we offer our clients a wide range of analysis and research services to bring them the knowledge, they need to make informed decisions and meaningful conversations.
From simple public opinion polls to advanced analytics and business statistics. We tailor our analysis and services to meet the complex needs from our clients
01
POLLS & PUBLIC OPINION
Understanding public opinion on key societal issues requires clear, direct answers. Consumer check-ins and polling are fast, focused surveys designed to deliver clear answers.
03
CONCEPT TESTING
To understand how a product, or concept fits the market before launch, it is beneficial to test it with the target audience beforehand. Testing helps shortlist the best concepts when faced with too many good ideas, reduces the risk of unforeseen issues, and provides confidence and reassurance in the decision-making process.
05
COMMERCIAL DUE DILIGENCE
A profound understanding of the market and consumer really os the backbone to any growth. Commercial due diligence provides such holistic understanding. With a complete 360 degrees understanding of the commercial surroundings and opportunties for any brand.
02
EFFORT
EVALUATION
A comparative study to demonstrate the effect of a commercial effort and the ultimate goal is to pinpoint areas of improvement for future efforts.
04
TRACKING
Continuous tracking on key metrics is crucial for measuring brand and company equity and assessing performance and efforts over time.
06
ADVANCED ANALYTICS
Conjoint analysis is an advanced statistical tool used to optimize products and services to market needs by quantifying how features and price drive customer choice, measuring trade-offs between features and price
Technology has transformed the way we acquire knowledge, but also significantly impacted credibility.
At the same time, corporations increasingly rely on data to drive decisions. Yet, with information being vast and ubiquitous, how can we ensure its accuracy and confidently make informed choices based on the right knowledge?
Our approach balances respect for classic methodology while exploiting new tech and generative AI. We work to explore how time-tested social science methods, when paired with modern technology can generate reliable, precise, and more applicable knowledge.
OUR APPROACH BALANCES ARTIFICAL AND HUMAN INTELLIGENCE
CASE: SOUNDBOKS
COMMERCIAL DUE DILIGENCE
DEEP UNDERSTANDING FOR THE CONSUMER & MARKET
Together with Soundboks, we delveoped a complete 360 understanding of the brand to encounter the need to understand and navigate in an increasing competitive situation.
CASE: COLLIERS
PREDICTION & ADVANCED ANALYTICS
TAILORED KNOWLEDGE
SYSTEM
Increasing professionalism, constant demands for documentation to back up decisions and uncontrolled massive amounts of data from multiple sources are all reasons why our client decided to go full in on the development of an intelligent tailored data system.
The system is based on numerous data points, market studies, CRM data, predictions and statistical analysis.
CASE: TELIA
ADVANCED ANALYTICS & CONJOINT
UNDER THE SKIN OF WHAT THE CONSUMER REALLY VALUES
Conjoint analysis adds to the understanding of how consumers make trade-offs between product features or price. A well balance will eventually meet customer expectations and mitigate risks. In an ever changing market we designed a complex variation of a conjoint and wanted to get under the skin and learn what is really most important?
CASE: UNICEF
EFFORT EVIDENCE
THE EFFECT OF
COMMERCIAL EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
CASE: RED BARNET
SEGMENTATION STUDY
& DEMAND SPACE
DIFFEREN
TIATED COMMUNICATION
Taking time to understand a target audience is never wasted. Actually half the strategic work is done once a target group has been properly defined. Trough a value-based segmentation, Red Barnet gained a profound understanding of their specific audience and the findings became valuable for internal coherence.
OUR
AI ASSISTANT
Polly is a tailored, closed RAG designed to answer questions based on a transparent source system of complex data analysis of a specific market and the consumers.
Created by our specialists in market research and consumer insights, POLLy assist our clients to make every-day market research faster, precise and available to everyone.
HOW DO WE GET DATA FOR OUR RESEARCH?
TECH
Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accuracy.
Our research is based on first party data from trusted and renowned online panels in Denmark and all over the World.
We are panel independent and choose our panels carefully for each new client to ensure the best quality in data. Our well nurtured collaborations with global first-party panels and local danish panels. Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accuracy.
DO YOU KNOW EVERY
THING?
Our business is rooted in curiosity—curiosity for changes in society, consumer behavior, technology and our partners' businesses.
We find that our partners share this mindset. We begin a partnership because something piques their curiosity—a paradox, juxtapositions, something that drives them to wanting to know for sure.