Founded on a desire for knowledge we partner with curious likeminded to quantify and identify business opportunities
CURIOSITY AS BUSINESS
CAN ONE EVER
KNOW TOO
MUCH?
Our business is rooted in curiosity—curiosity for changes in society, consumer behavior, and our partners' businesses.
Our partners share this mindset. We begin a partnership because something piques their curiosity—a paradox, juxtapositions, something that drives them to explore.
QUANT
SPECIALISTS
We are seasoned consultants with expertise in quantitative methodology and research design.
We thrive in numbers and easily recognize patterns, this enable us to provide the statistical and mathematical foundation for any strategic or organizational decision.
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The facts, so to speak.
THE ART OF QUANTIFICATION
Curiosity as business is all about asking the right questions.
Naturally, good questions should bring new understandings and useful information
CURIOUS LIKEMINDED THAT WE WORK WITH
HOW DO WE GET DATA?
SCALE,
DIVERSITY
&ACCURACY
When carrying out market research we use first party data from trusted and renowed online panels in Denmark and all over the World. We choose our partners carefully to ensure the best quality in data. Our well nurtured collaborations means that when we send out our questionnaires and online surveys, we have the oppotunity to send out to more than 90.000 repondents in Denmark alone and mroe than 60 million respondents globally. Our panel partners represents all markets and all kinds of people. This scale ensures validity, representativity and accurancy.
60Mi0
90Tsd
TECH
OLD SCIENCE NEW WAYS
Technology has elevated the opportunities within data collection, processing and visualization and we work with global innovative tech stat companys and soft ware vendors in order to keep ahead of the curve when surfing the warm data industry. But obviously classic methodology remains at our core focus.
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CASE
PROVING
AN EFFORT
Often great creative efforts are launched and we never learn the true results of the effort. Occasionally, campaigns are launched and we learn some results. Rarely, we get to measure the full effect that creative communication potentially has on the individual consumer.
As an aid organisation, UNICEF, was in need of the latter. As an interest organization every dime matter and needs to prove that is has been well spend.
EVALUATION OF THE FULL EFFECT COMMUNIATION POTENTIALLY HAS
SERVICES: BRAND TRACKING
A SOLID TOOL TO MEASURE A BRANDS CONNECTION WITH THE CONSUMER
Brand tracking is the most reliable tool for measuring a brand’s connection with consumers. It allows us to continuously measure the development of a brand across key metrics such as awareness, preference, consideration, and image.
SERVICES: CONJOINT ANALYSIS
GETS UNDER THE SKIN OF HOW PEOPLE MAKE DECISIONS
By understanding precisely how people make decisions and what they value in your products and services, we can work out the sweet spot or optimum level of features and services that balance value to the customer against cost to the company and forecast potential demand or market share in a competitive market situation.
SERVICES: BRAND POSITION
RELEVANCY & COMPETI
TIVE DISTINCTIVENESS
A brand positioning map helps in identifying a distinct and profitable position. The key benefits of a strong brand positioning include maximizing customer relevance and enhancing competitive distinctiveness.
NEWS & PRESS
UNGT BUREAU I HASTIG VÆKST:
VI HAR RAMT EN NERVE I MARKEDET
Markedsføring.dk // 21. februar 2020
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Markedsanalysebureauet It’s a Fact, der blev etableret i 2016, kom ud af 2019 med markant vækst på toplinjen og sorte tal på bundlinjen.
Bureauet, der kan skrive virksomheder som Pandora, B&O og Red Barnet på kundelisten, voksede kraftigt fra 2018 til 2019, hvilket fremgår af bureauets netop offentliggjorte årsregnskab